Check out this new Lebanese TV ad (link below) promoting ‘Lebanese Brew’ beer. I would love to meet whoever came up with the concept for this campaign and slap them. What in Heaven’s name are they trying to encourage the young Lebanese generation to do? What values are they promoting? Binge drinking? Consumerism? Breaking the law? Street fighting? Theft? Exhibitionism? Aren’t the Lebanese as a post-war community messed up enough with the remnants of lawlessness and corruption coming out of decades-long conflict where every single law was broken leading to chaos and a general disregard of the rule of law? Do they need a brewery to encourage more kids to drink and drive mindlessly?
We all watched The Hangover that could have inspired these moronic ads. We all laughed, the movie was funny. A hilarious film with wild events taking place in a society that is alien to Lebanon, that is not our own. Our youth’s image of cool seems to have as a prerequisite emulating Hollywood movies. The culture of the Hangover is not ours. Fullstop. We are Arabs for God’s sake. Like it or not, one can’t deny roots and history.
Grow your own identity, people.